Lifestyle habits. Done wrong, they break us. Done right, they make us.

GeniYes products harness the science of lifestyle medicine to turn everyday habits into better health and performance.

Hacks don't deliver compounding benefits. Habits do. We call this the Go-Better Spirit. Choose it or lose it.

1 The Science
A Preventable Loss

$158,000
lost per lifetime.

What the average US person loses to poor sleep, posture and movement, among other things.

Read more
2 The Story
Founder's Story

From Quit
to Grit.

Relentless travel. Debilitating pain. And then, a deep dive into evolutionary biomechanics.

Read more
3 The Product
Sleepmaxxer Mask

Sleep tight.
Live right.

Never-seen-before solution for sleep (33% of life). Patent Pending.

Get Sleepmaxxer Mask

Frequently asked questions

Most sleep masks just block light, and potentially slip off when you turn and put pressure around the eyes. Sleepmaxxer Mask is designed as a sleep solution that's versatile across all positions of sleep and snooze, whether you're at home, in flight, on a plane.

Unique features no other sleep mask combines:

  • A pocket for an optional third party, FDA-compliant nasal dilator. Nasal dilators promote nasal breathing and smooth airflow discreetly
  • Built-in chin strap that holds the mask in place
  • Anti-bacterial cooling fabric which keeps the mask fresh, fully machine washable
  • No-pressure contoured eye cups for side, stomach and back sleepers
  • No velcro, just simple metallic adjusters and a single side clip
  • Premium materials designed for nightly use, travel-ready and compact

A well-designed sleep mask is not bad for your eyes. The risk with poorly designed masks is pressure on the eyeballs and eyelashes, which can cause discomfort. Sleepmaxxer Mask was designed specifically to avoid this with no-pressure contoured eye cups that leave space around the eyes themselves, and a non-irritating anti-bacterial fabric (which keeps the mask fresh) on the skin-contact surfaces. The eye cups also accommodate eyelash extensions.

In terms of style: Sleepmaxxer Mask not only looks premium, but discreetly tucks an optional third party, FDA-compliant nasal dilator within the sleep mask itself.

We hence consider Sleepmaxxer Mask to be a significant feature innovation as well as design and styling innovation. Available now on Kickstarter. 🙂

Yes. The no-pressure contoured eye cups and compressible material were specifically designed to be comfortable in any sleep position. Side sleepers especially benefit from the absence of velcro (no hair tangling) and the single side clip that stays clear of your pillow. Stomach sleepers get the same no-pressure eye treatment. The chin strap and any optional third party, FDA-compliant nasal dilator stay in place across all positions, including when you shift through the night.

Yes. Sleepmaxxer Mask is fully machine washable. The fabric is anti-bacterial for mask freshness, designed for nightly use, and built to stay fresh, clean and hygienic when tossed in the wash regularly. Just detach/remove any third party nasal dilator from the mask to avoid losing it during the wash. No special care required.

Sleepmaxxer Mask is designed to coexist with CPAP straps without slippage. Our adjustable head strap, single side clip, and lightweight metallic adjusters position around (not under) most standard CPAP harnesses.

We recommend using Sleepmaxxer Mask nightly for three weeks to get fully used to it, before you take a position on how much it is helping you. If you've slept better through the night, your body will show it in how you feel. My favourite experiential gauge is how well I am able to do my stretches and splits in the morning. Sound sleep makes me so much more flexible the next morning.

Expert review. A few board-certified sleep specialists are in process of reviewing Sleepmaxxer Mask before launch. Early verdict: solid wellness product for better sleep.

We're live on Kickstarter now. Our Design Lead, Vikrant, has been at our factories in China verifying every material and fit detail in person. Shipping starts November 2026. Early-bird backers ship first.

You're in the first group. You'll hear from us before anyone else when the Kickstarter goes live, and your reservation locks in your priority and pricing. Behind-the-scenes updates are going out in our WhatsApp community. If you're not there yet, check this out.

Get 40% off — Kickstarter live now